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complete healthcare, zero surprises.
proven solutions that have helped organizations
Hello, this is Bhanu, and welcome to a very fresh edition of Entitled.
Are you planning for a better year for your gig workers? |
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As 2025 dawned, Bengaluru's gig workers pulled off their biggest night of the year.
Here's how they made it happen.
Restaurants tapped into off-season wedding staff and hotel management students for the rush. From cooks to security, temporary workers kept the party going, while mandatory female bouncers maintained order.
Ride bookings tripled on NYE. Drivers got smart—creating alternate pickup spots near Anil Kumble Circle when main roads closed. They kept emergency numbers handy and double-checked drop locations with party-goers.
Koramangala and Indiranagar saw peak action. Delivery workers like Raju worked smarter, focusing on quieter upscale areas. In Indiranagar, workers divided territories to speed up deliveries and maximize earnings.
January 1st brought families instead of party crowds. Auto driver Ravi from Kammanahalli calls them "the safer crowd" - a welcome change after the NYE rush.
With surge pricing and strategic positioning, workers turned chaos into opportunity. While Bengaluru celebrated, they kept the city moving—one delivery, one ride at a time.
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